As Hollywood bid a nostalgic goodbye to Park City, Utah, during the state’s hosting final stint of the Sundance Film Festival, it makes sense that a lot of conversations that took place centered on what lay ahead for filmmakers.
And many of those exchanges, including a gathering hosted by The Hollywood Reporter and Autodesk, held in partnership with Berggruen Institute featured the industry’s leading and most outspoken advocates for ethical and human-based technologies and how AI can actually help filmmakers and other emerging artists.
One voice who joined the chorus was Matt Sivertson, vp and chief architect of media and entertainment at Autodesk, who spoke passionately about the creative possibilities that exist to improve the flow and cadence of 3-D storytelling – an art form that often gets in its own way.
“Making a movie is still very inefficient: So many people and so much data are involved,” said Sivertson at the Jan. 25 event when speaking to the challenges faced by 3-D artists who endeavor to make, say, the next Jurassic Park.
“The root of all AI is data,” said Sivertson, so the key challenge facing innovators and artists alike, he said, now centers on: How do we manage data while keeping human beings at the center of all decision-making?
“It’s funny – everyone is overworked and afraid of losing their job at the same time,” he said, while pointing to certain AI tools, such Autodesk’s cloud-based Flow Studio (which can transform live-action footage into editable CG scenes) as an example of how artists’ work, especially those who work in animation, can be accelerated and “remove the worse 50 percent of their jobs.”
Watch the full conversation above to learn more about how Autodesk is helping to lead the way for both veteran and aspiring storytellers.
This episode of THR Presents is sponsored by Autodesk.
