Baris Cetinok is the latest Silicon Valley alum to leave General Motors Co., a spokesperson for the Detroit automaker confirmed Tuesday.
Cetinok joined the company in 2023 and most recently served as senior vice president of software and services product and design. His last day will be Dec. 12.
“Baris has built a strong software product management team at GM,” GM spokesperson Kevin Kelly said in a statement. “We’re grateful for his contributions and wish him continued success. With hardware and software engineering unified under Global Product, we’re integrating product management with engineering to accelerate the delivery of exceptional in-vehicle experiences.”
Cetinok ― who has previously worked at Amazon, Google and Microsoft ― is the fourth high-profile Silicon Valley alum GM has lost in the past year.
Chief Artificial Intelligence Officer Barak Turovsky, formerly of Google and Microsoft, left the company in November after less than a year. Apple alum Dave Richardson, who joined the automaker in September 2023 and assumed the role of senior vice president of software and services engineering in June of last year, departed in October. And former Google LLC and Tesla Inc. executive JP Clausen resigned in April as executive vice president of global manufacturing just over a year after his appointment.
The departures come as GM has been turning to Silicon Valley talent to jump ahead on tech. New hires include Chief Product Officer Sterling Anderson, who previously led Tesla’s Model X and Autopilot programs and co-founded self-driving commercial vehicle company Aurora. He leads GM’s vehicle software engineering and global product teams, which recently merged.
