OnePlus is shutting down in key global markets, tipster claims (Updated: More fallout)

Update: March 24, 2026 (3:40 PM ET): As if the future of OnePlus wasn’t sounding a bit shaky already, the rumors just keep piling on up. A new report cites a knowledgeable source as claiming that OnePlus will be shutting down operations in multiple markets “including vast portions of Europe” as soon as next month.

Update: March 24, 2026 (4:37 AM ET): Robin Liu, the OnePlus executive who recently dismissed rumors of the company shutting down, has now resigned and returned to China. OnePlus has confirmed the news, further stoking rumors about the brand’s future in key global markets.

Original article: March 23, 2026 (1:12 AM ET): After OnePlus moved to shut down rumors about its future in January, a fresh claim is stirring the pot again.

Tipster Yogesh Brar has posted on X that OnePlus may be preparing to significantly scale back operations in key global markets.

According to Brar’s post on X, OnePlus could continue operating normally in China, while markets like India may increasingly focus on budget and mid-range devices. The tipster also suggests this isn’t “good news” for customers in the US, UK, and EU.

If true, this would mark a major shift in OnePlus’ global strategy, especially in regions where the brand has historically positioned itself as a premium flagship alternative.

However, it’s important to note that these claims remain unverified. OnePlus has not confirmed any such plans. In fact, both OnePlus leadership and regional teams have been pushing back against these claims since they first surfaced earlier this year.

The company’s India CEO publicly called the shutdown reports “false,” while OnePlus North America told Android Authority that it continues to operate normally, with full assurances around after-sales support and software updates.

So until we hear from OnePlus itself, there’s no concrete evidence that the company is planning to exit global markets completely.